Rugby

<body topmargin=0 leftmargin=0 marginheight=0 marginwidth=0> <table cellpadding=0 cellspacing=0 border=0><tr> <td valign="top" colspan=2 height=90 BGCOLOR="#006699" TEXT="#080000" bgproperties="fixed" background="2de285a1erlcgo.png"> <div> <FONT SIZE="5" COLOR="#FFCC66" FACE="Arial" ><B>The Prospectory</B></FONT><B>    </B><B> |     </B><A HREF="index.htm" TARGET="_top" TITLE="The Prospectory"><U><B>home</B></U></A></div> <div>                                                   </div> <div> </div> </td> </tr><tr> <td valign="top" width=210 BGCOLOR="#FFCC66" TEXT="#080000" background="2ddd2c00dkelyh.png"> <bR> </td> <td valign="top" height=390 BGCOLOR="#FFFFFF" TEXT="#080000"> <div> <I>Rugby</I></div> <bR> <div> <I>The psychology of Welsh rugby support</I></div> <div> In Autumn 2002, The Prospectory and The University of Glamorgan carried out a joint study of the psychology of Welsh rugby support at the Premier level. The research consisted of:- </div> <bR> <div> <IMG BORDER="0" SRC="Symb075c00b700f000000000.png" HEIGHT="16" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">A qualitative study based on 7 discussion groups conducted at Newport RFC and Llanelli RFC involving 45 supporters, including children. </div> <div> <IMG BORDER="0" SRC="Symb075c00b700f000000000.png" HEIGHT="16" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">A quantitative study based on survey questionnaires distributed at 9 Premier Division home games. ~1000 responses were received. </div> <div> The research focussed on the psychology of supporter allegiance (how and why people identify with a particular club and the role of rivals in this identification process) and on the psychology of the live match experience (what makes a match compelling). </div> <div> The following reports present the results and discuss their implications for the future structure of the game:-</div> <bR> <div>  <FONT SIZE="3" COLOR="#FF0033" FACE="Arial" ><A HREF="id41.htm" TARGET="_top" TITLE="Discussion Group Report"><U>"I was there"</U></A></FONT> - an executive summary of the report on the discussion groups</div> <div> The full discussion group report is available here  <a href="HTMLobj-550/discussion_report.pdf"><u>discussion_report.pdf</u> </a>  </div> <bR> <div> "<FONT SIZE="3" COLOR="#FF0033" FACE="Arial" ><A HREF="id40.htm" TARGET="_top" TITLE="Rugby Survey"><U>Survey of Welsh Rugby Support</U></A></FONT>" - a preliminary analysis of the questionnaire results</div> <div> A printable version of this report can be downloaded here  <a href="HTMLobj-551/survey_report.pdf"><u>survey_report.pdf</u> </a>  </div> <bR> <div> <I>The Makeup of Rugby Crowds</I></div> <div> The Prospectory has worked  with Llanelli Scarlets, one of the 5 new regional sides in Wales, to help understand the commercial and marketing aspects of the transition from club to regional rugby.  Through surveys and discussion groups at Llanelli and elsewhere in the region, we and The Scarlets are learning about the nature of live rugby support, and in particular about the makeup of live crowds.</div> <bR> <div> "<FONT SIZE="3" COLOR="#CC0033" FACE="Arial" ><A HREF="id48.htm" TARGET="_top" TITLE="Rugby Crowd Segmentation"><U>Rugby Crowd Segmentation</U></A></FONT>" is an essay about a simple model of rugby crowd makeup that we have developed.</div> <bR> <div> "<FONT SIZE="3" COLOR="#CC0033" FACE="Arial" ><A HREF="id45.htm" TARGET="_top" TITLE="WRU Presentation"><U>Growing Crowds at Regional Rugby Games</U></A></FONT>" is the text of a short presentation to a Welsh Rugby Union marketing workshop on March 27th 2004.</div> <bR> <div> <I>Buy a Limited Edition Print</I></div> <div> The Prospectory commissioned a painting to capture the matchday atmosphere at a traditional Welsh rugby ground. You can see it <FONT SIZE="3" COLOR="#CC0000" FACE="Arial" ><A HREF="nick_holly_print_offer.htm" TARGET="_top" TITLE="Ten Minutes to KickOff"><U>here</U></A></FONT><A HREF="nick_holly_print_offer.htm" TARGET="_top" TITLE="Ten Minutes to KickOff"><U> </U></A>and order a print from us. </div> <bR> <bR> <bR> <bR> <bR> </td> </tr></table></body>